Dedicated to Defending Your Rights & Protecting Your Future

Law Commercials: Pitches that Last

Mark NeJame makes news as an Orlando criminal defense attorney on high-profile cases. But recently he realized he needed to raise his firm's profile.

He credits a Facebook admirer for prompting his move into TV advertising two months ago.

"When her daughter got into an accident, she called another lawyer," NeJame said.

She wasn't aware that NeJame's firm handles personal injury as well as family law, immigration, commercial and civil litigation.

"I needed to get the word out," NeJame said. "We've clustered some commercials around news segments. Many people know me from watching the news. I didn't want to get lost in the herd of everybody else."

There's quite a herd out there. Frequent commercials have made some attorneys household names and bolstered stations' bottom lines.

Legal advertising has held up well for local stations during a difficult economy, WESH-Channel 2 General Manager Jim Carter said.

"It has grown in comparison to other categories," he said. "Automobile has been challenged through this economy."

But legal commercials aren't an easy route to fame. "You'll see people come on and leave very quickly," Orlando lawyer John Morgan said. "These guys find out advertising isn't cheap, and the bills come real quickly, and the cases don't turn for 12 months."

Morgan said he spends nearly $20 million a year on advertising in Florida.

A 1977 U.S. Supreme Court ruling first permitted lawyer advertising. In Central Florida, the practice now manifests itself in the form of TV and radio ads and large billboards.

A lot of 800 number referral services have joined the ad rush, forcing firms to differentiate themselves. Bogin, Munns & Munns stresses personal, positive messages, lawyer Ryan Munns said. "Sticking to your marketing plan and advertising plan is important," Munns said.

Copyright © 2009, Orlando Sentinel
Categories
    Forever Have My Gratitude

    “THE MOST brilliant, and dedicated professionals I ever met! I was engaged in a very complex civil matter with my employer. The Honorable Mark NeJame is the real deal – he is irreplaceable and Orlando should be proud.”

    - A.M.
    Best in Town

    “I was involved in a car accident, and Nejame Law Office took my case and the result was phenomenal. I got way more money than I expected.”

    - D.T.
    Best Law Firm

    “NeJame law firm assisted me with a legal transaction and I can wholeheartedly say that they are without question the best law firm that I have ever had the opportunity to assist me in legal matters.”

    - P.T.
    Two Felonies Dropped

    “I am very grateful for hiring the NeJame Law team in my case. They did a very good job and worked very hard intricately and in great detail which resulted in having 2 felonies dropped with no probation.”

    - B.F.
    We would highly recommend NeJame law to anyone that asked!

    “My wife and I turned to NeJame Law when we got married and needed an immigration attorney to assist with the immigration process. We were pleased with how well we were treated and how easy our attorney made the entire process.”

    - O.H.

When Your Future Is On the Line... Help Is Here

Put NeJame Law On Your Team Today
  • Please enter your first name.
  • Please enter your last name.
  • Please enter your phone number.
    This isn't a valid phone number.
  • Please enter your email address.
    This isn't a valid email address.
  • Please enter a message.